Learn how to write a marketing essay using the example

Marketing is a type of market activity in which the manufacturer uses the system approach and the program-target method of solving business problems, and the market, its requirements and the nature of the reaction is a criterion for the effectiveness of activities.

The concept of “marketing” is based on the term “market”. This concept in the most general form involves market activity.

What is marketing all about?

Marketing activities should ensure:

  • Reliable and timely information on the market, structure and dynamics of concrete demand, tastes and preferences of buyers, that is, information about external conditions of the firm’s operation;
  • the creation of such a product, a set of goods (assortment) that more fully meets the requirements of the market than the goods of competitors;
  • necessary influence on the consumer, on demand, on the market, providing the maximum possible control of the scope of implementation.

The basis of the manufacturers working on the basis of marketing principles, is the motto: to do only what the market requires, the buyer. The starting point underlying marketing is the idea of ​​human needs and requests. Hence the essence of marketing is extremely brief in the following: it is worth doing only what will definitely find sales, and not trying to impose a buyer “uncoordinated” pre-market products.

Principles of marketing and their role

From the essence of marketing follow the basic principles, which include:

  • Target on achieving the ultimate practical result of production and sales activities. Effective sales of goods in the market in the designated quantities means, in essence, the capture of its determined share in accordance with the long-term goal set by the enterprise.
  • Concentration of research, production and marketing efforts on the key areas of marketing activity.
  • The focus of the company on the long-term result of marketing work. This requires special attention to forward-looking research, development on the basis of their results of products of market novelty, providing highly profitable business activities.

Application in the unity and interrelation of the strategy and tactics of active adaptation to the requirements of potential buyers with simultaneous targeted influence on them.

What are the methods used by marketing?

The methods of marketing activity consist in the following:

  • analysis of the external (in relation to the enterprise) environment, which includes not only the market, but also political, social, cultural and other conditions. The analysis can identify the factors that contribute to commercial success or hinder it. As a result of the analysis, a data bank is created to assess the environment and its capabilities;
  • consumer analysis, both real and potential. This analysis is to investigate the demographic, economic, social, geographic and other characteristics of the people who make purchasing decisions, as well as their needs in the broad sense of the concept and the processes of acquiring them as ours and competing goods;
  • studying existing and planning future products, that is, developing concepts for creating new products and / or upgrading old ones, including their assortment and parametric rows, packaging, etc. Obsolete, that do not give calculated profit products are hired from production and the market;
  • commodity and sales planning, including the creation, if necessary, of their own sales networks with warehouses and shops and / or agency networks;
  • ensuring the formation of demand and sales promotion by a combination of advertising, personal sales, non-profit prestigious events (“public relations”) and various kinds of material incentives aimed at buyers, agents and specific sellers;
  • ensuring price policy, consisting in planning of systems and levels of prices for supplied goods, definition of “technology” of the use of prices, credits, discounts, etc.
  • satisfaction of technical and social norms of the region in which products are sold, which means the duty to ensure the proper safety of the use of goods and the protection of the environment, compliance with moral and ethical rules, the proper level of consumer value of the goods;
  • management of marketing activity (marketing) as a system, i.e. planning, implementation and control of the marketing program and individual responsibilities of each participant of the enterprise, assessment of risks and profits, efficiency of marketing decisions.

All social interactions can be interpreted as market processes. This assumption is based on the fact that the market relations between the participants of commodity-money operations are influenced, along with purely market actors of buyers, sellers, consumers, intermediaries, and such structures as the press, social parties and grouping, such events as holidays, wars, revolutions, counterrevolutions, international meetings at various levels, etc.

Book review service

Nowadays we have a large amount of errands and no time to do them. The biggest part can be completed only by us, but exist things which can be done by someone else without our presence. For example book review. If you are too busy for writing it, but it is necessary you always have an opportunity to use book review writing services. Isn’t it perfect?

Why do you need book review writing services?

Imagine that your task in university is to read some book and write about it, using an academic style. In this situation can be many reasons to order the review instead writing it by yourself. First of all, the book can be really useless and have no sense, so you exactly don’t need to waste your precious time reading and writing about it. Secondly, even if the book is interesting and useful you can have more important things to do, which don’t give you an ability to make a review and read whole 1000 pages in one week. Also, maybe you don’t have enough skills to write anything, using academic style and it is really difficult to complete this task by yourself without anybody’s help.

Which platforms to use?

In internet exist hundreds of companies which promise you to be the best, but I decided to check them all by myself and found the best of the best, so read below!

EssayWritersWorld is a book review writing service, which suggest very low prices, high quality, specialized workers and reviews which is really interesting to read. Also, on their site you have an ability to ask all questions which you have and get the answers very quickly, using chat.

 

FreshEssays is platform which always has discounts and is ready to suggest the quickest work with the tightest deadlines. These guys are professionals, they love what they do and do it very good. Also, company is so confident in its authors that it offers 3 free revisions for each book review.

 

CustomWritings is an international platform, which provides all kinds of book reviews. This company is leading in writing sphere for almost 11 years and suggested money refund in the way if you are not satisfied with the order.

 

These three companies are the best choice as for me, so if you need experienced essay writer just click and get your book review!

What is a capstone projects?

Capstone is a project, which is usually required from people who finish the high-school, has the last year in University or is completing some program. In short, this project checks your critical thinking, ability to learn, analyze and create.

Why do you need Capstone Project Writing Services?

It is 21st century outside. People are always busy, especially pupils and students rarely have much of free time because of schools or universities. And during the last year difficult life of studying become even more difficult. Why? Because it’ s time for a capstone project! Maybe some person is able to combo all the classes with project, but most students:

-Don’t have time to do it.

-Don’t have enough skills to analyze gathered information.

-Don’t need this experience and etc.

If the reasons above are about you, I advise you to read the next paragraph.

Which Capstone Projects Writing Services to use?

Ultius is American company, which makes researches based on own experience for projects. They analyze your topic from different sides, use information, based on worldwide literature, help in forming projects in style which is required and do structured and logically. Ultius even has its own app in Play Market, so check and use it now!

https://www.ultius.com/writing-services/buy-capstone-project.html

CapstonePaper is American platform, which has very low prices and qualitative work at the same time. Authors show all their work from the first to the last word to exclude ways of plagiarism. The site has 24-hours chat in which you have an ability to get answers on all of your questions, also the company always offers different discounts and provide opportunity to change project until it will be perfect.

https://www.capstonepaper.net/

 

DoMyPapers has leading positions in writing sphere from 2013 year. Because of quite vast experience you trust the writers and don’t worry about the capstone project, because you know that only professionals are working on it. Also, the site of the platform has qualitative graphics and the first feeling which appears while using is comfort.

https://domypapers.com/capstone-project/

 

Writing of Capstone project is not that easy, especially, If you have no free time. But every problem has its solving, so use the services above and be happy!

How to write an article review?

Understanding the text; primary spelling; select the blocks in the recall and mixed format feedback are the most familiar for all essay-writers structure that applied to write essay article review. In order to write a worthy college essay on the article and get hundreds of good comments on your work it is worth sticking to a few basic rules that exist for writing similar works. To begin with, you should carefully read the text, and perhaps not just once to understand the essence of the idea that the author was trying to convey and at the same time you should have your own opinion about the ideas of the author of this article and the article itself. At the same time, your opinion as an experienced writer should not be emotional, even if you do not agree with some expressions, you must adhere to an objective point of view. Simultaneously with reading the article, make notes on the margins of the book or on separate sheets of paper, writing out the main ideas of the article and the quotation there, so that you do not spend a lot of time then to find them again. The integral principle of such work is critical reading, the main task of which is to ask questions on the article, what would be understood about what is at stake.
Here are the questions worth to ask:

-what is the main problem the author or creator is trying to raise?

-which author gives evidence that confirms his or her point of view?

-what are the strong points in the arguments?

-what facts can be countered by the author’s statements, or what kind of opposition does he himself make?

Do not over tighten. The most suitable time for the initial writing of the composition is immediately after reading, while the ideas are still fresh. If there is no such possibility, then do it as soon as possible.
Determine which reaction is the strongest. Since the essay-response is subjective in nature and there cannot be a single “right” reaction in it, it is necessary to indicate not only your opinion on the work. Sort out your reactions and thoughts, and focus on those who have more evidence in the form of text.
Depending on the requirements in the assignment, you may need to come across structural or multiple arguments for discussion. Even if there are several problems, they all need to be interlinked. The important difference between the usual theses and the structural arguments is that the theses usually prove the question, fact or point of view. Structural arguments require the author to analyze the reading in a continuous manner. For an essay of four to five pages, the final part should consist of an ordinary paragraph. For shorter work, cut it down to three sentences.
If it is appropriate, explain how the work influenced the genre or society for which it was written.

The sense of expository essay

Expository essay performs a supervisory function. It gives an opportunity to check the examiner comprehensively. In order to write high college level essay, you need to understand that if speech is an act of an intelligence, then the essay like the oral answer, reflects the level of intellectual development of its author. The essay gives a possibility to judge both the sum of the actual knowledge of the literature, their depth, awareness, the ability of the student to treat them, and the availability of the speech skills necessary to affect others. That is why it is undesirable to replace the expository essay with dictation.
The substantial function of a such essay determines the nature of topics offered to applicants and graduates of the preparatory departments. However, they do not differ in content and language from school exam topics. These are either themes on works of art studied in school (for example, Beauty and wisdom of lyrical digressions in N. Gogol’s poem “Dead Souls”), or on art works read independently (for example, Hero-worker in the newest Soviet literature) or “free” topics (for instance, Man of achievement in my submission).
From the point of view of the grammatical (syntactical) design, the themes can be given in the form of a concept, in the form of a question and in the form of judgment.
The content of the topic, its grammatical design, the target setting by the writer – all this determines the type of speech, the genre and compositional features, as well as the emotional mood of the author. Therefore, improve the ability to write an essay means to learn the all features according to their genres and use them in comprehensive for reader’s way. The genre principle conventionally refers to the separate teaching of composition-description, composition-narration, composition-reasoning.
Very often applicants and graduates of preparatory departments write essays without a psychological attitude toward a certain genre of speech. Ignoring the genre principle, the examiner denies the plan of the composition (both as a “program of verbal actions”, and as a compositional plan for the text of the work) and the normative use of word usage, since all this is indicated by the genre. The inability to choose the genre-compositional form of the expression and ways of oral point, appropriate to it, are the main signs of undeveloped speech and spelling as well.
So, what does it mean to develop your speech? It is common knowledge that to develop a speech is to learn how to use in your speech activity a literary language. The ultimate goal of working on the improvement is the formation of an independent (i.e., personal) literary syllable. “Mental adulthood begins for a person only when his syllable is established and takes his last store” (Herzen).
The system of work that considering as the most effective and working on the formation of a literary syllable is, in our opinion, a system that is based on the correlation of the concepts of language and speech. And this correlation must be borne in mind by the one who teaches and the one who learns: setting for the development of an independent literary syllable requires the expansion of ideas about the language, at least in terms of terminology.

Descriptive essay as the lightest in writing

Nowadays colleges require to have ability to write an essays of high level in appropriate way and a great number of essay writers still do not have these skills. Therefore, this article is dedicated to how to write a special type of essay – descriptive that often consider as narrative. Initially, to understand what it is, the student must realize what he will describe and what is the purpose of this. The subject of the description can be anything, for example, nature, animals, people or interior, phenomenon or physical process. The main and only rule of the essay description is to give an accurate description of what you saw, what would make the reader understand what you are talking about. Therefore, the text should contain many adverbs and existential. Surprisingly, there is one distinguishing feature between the essay description and the story, it is the use of verbs. Since there are no movements in the descriptions, this is a verbal picture that gives an idea of what that subject, the phenomenon, etc. It was created to give the reader “see” the same as the author saw. If the verbs in the descriptions are used, then only in one form. For example, only in the past tense, or only in the present, or only in the future tense. My advice: use the imperfective past verbs in the description. An example of a typical text-description “The sky was clear, clean, soft blue. Light white clouds, illuminated on one side by a pink glint, floated lazily in the transparent silence. The East was alle and flaming, casting in other places with mother-of-pearl and silver”. (AI Kuprin). What are the descriptions? The style of description may vary depends on for whom it dedicated. For example, the text presented above is a vivid example of an artistic description. The author has set a goal to influence our imagination, to induce “to see” and to feel the beauty of the morning sky. For this, the writer used not only a series of adjectives, but epithets and metaphors. The author picked up such nouns and verbs, which denote the signs of the sky. Another means of artistic expressiveness, which applied Kuprin, called comparison (the stripes from the rays exactly spread out the fingers). Thus, this example of text is a text-description in the artistic style of speech, and we can certainly meet it in an artistic work. The description can be in the scientific, and official-business style, as well as the description can be found in the journalistic texts. Scientific descriptions are usually technical characteristics of an object, process or phenomenon. In texts of this type, special terms and specific information must be present. In the scientific, and in the official-business styles of descriptions, the use of expressive means of language is inappropriate, as in artistic texts. By themselves, separately, the high-school descriptive essays almost never occur. Usually descriptions are used in narrative text or in text-reasoning of different styles so that the reader or listener can well imagine the hero, the place of action, the phenomenon, the process, etc.